Perfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 is an Alpha camera that brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.

Taking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.

An ideal companion for your compact, APS-C mirrorless camera, the black E PZ 16-50mm f/3.5-5.6 OSS Lens from Sony offers a versatile equivalent zoom range of 24-75mm as well as a retractable design that makes your system much more manageable when not in use. The useful focal length range and portable form factor make this a go-to lens when traveling or for everyday general shooting needs.