Name: Sony Alpha a9III 24.6MP Global Shutter Black FF
Brand: Sony Alpha
Price: 5,998.00 USD
Availability: InStock

{"id":7297045790803,"title":"Sony Alpha a9III 24.6MP Global Shutter Black FF","handle":"sony-alpha-a9iii-24-6mp-global-shutter-black-ff","description":"\u003cdiv class=\"title_OMS5rN7R1Z\" bis_size='{\"x\":12,\"y\":9,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":290}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\" bis_size='{\"x\":12,\"y\":9,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":290}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" bis_size='{\"x\":12,\"y\":43,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":324}'\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" bis_size='{\"x\":52,\"y\":43,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":324}'\u003e24.6MP Full-Frame Global Shutter Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" bis_size='{\"x\":52,\"y\":62,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":343}'\u003eUp to 120 fps Cont. Shooting with AF\/AE\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" bis_size='{\"x\":52,\"y\":82,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":363}'\u003ePre-Capture Function; Speed Boost Button\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" bis_size='{\"x\":52,\"y\":101,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":382}'\u003eFlash Sync at up to 1\/80,000 Sec.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv data-selenium=\"sellingPointsOverviewDescription\" class=\"overviewDescription_OMS5rN7R1Z js-injected-html\" bis_size='{\"x\":12,\"y\":135,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":416}' bis_skin_checked=\"1\"\u003eLaying claim to the title of world's first global shutter mirrorless camera, the\u003cspan bis_size='{\"x\":477,\"y\":135,\"w\":3,\"h\":19,\"abs_x\":1093,\"abs_y\":416}'\u003e \u003c\/span\u003e\u003cb bis_size='{\"x\":12,\"y\":135,\"w\":521,\"h\":38,\"abs_x\":628,\"abs_y\":416}'\u003eSony a9 III\u003c\/b\u003e\u003cspan bis_size='{\"x\":25,\"y\":155,\"w\":3,\"h\":19,\"abs_x\":641,\"abs_y\":436}'\u003e \u003c\/span\u003eis a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash\u003c\/div\u003e\n\u003cdiv data-selenium=\"sellingPointsOverviewDescription\" class=\"overviewDescription_OMS5rN7R1Z js-injected-html\" bis_size='{\"x\":12,\"y\":213,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":494}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-selenium=\"sellingPointsOverviewDescription\" class=\"overviewDescription_OMS5rN7R1Z js-injected-html\" bis_size='{\"x\":12,\"y\":233,\"w\":548,\"h\":7200,\"abs_x\":628,\"abs_y\":514}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":233,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":514}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":233,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":514}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eA New Dimension of Image Performance\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":233,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":514}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"\" bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003eLaying claim to the title of world's first global shutter mirrorless camera, the\u003cspan bis_size='{\"x\":477,\"y\":253,\"w\":3,\"h\":19,\"abs_x\":1093,\"abs_y\":534}'\u003e \u003c\/span\u003e\u003cb bis_size='{\"x\":12,\"y\":253,\"w\":521,\"h\":38,\"abs_x\":628,\"abs_y\":534}'\u003eSony a9 III\u003c\/b\u003e\u003cspan bis_size='{\"x\":25,\"y\":272,\"w\":3,\"h\":19,\"abs_x\":641,\"abs_y\":553}'\u003e \u003c\/span\u003eis a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\" bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/PvAG3eEUcwg?enablejsapi=1\u0026amp;rel=0\" class=\"videoIframe_pdnKDph4rT\" data-selenium=\"videoIframe\" id=\"widget80\" data-gtm-yt-inspected-4=\"true\" title=\"Sony a9 III: Unrivaled Speed, Global Shutter, and More!\" bis_size='{\"x\":12,\"y\":409,\"w\":304,\"h\":154,\"abs_x\":628,\"abs_y\":690}' bis_id=\"fr_bvxly1181n500mmtdd7zv7\" bis_depth=\"1\" bis_chainid=\"20\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":584,\"w\":548,\"h\":942,\"abs_x\":628,\"abs_y\":865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":584,\"w\":548,\"h\":942,\"abs_x\":628,\"abs_y\":865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":584,\"w\":548,\"h\":942,\"abs_x\":628,\"abs_y\":865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":584,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":865}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116455.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":584,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":865}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1272,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":1553}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":1272,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":1553}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eGlobal Shutter—A First for Mirrorless\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":1272,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":1553}' bis_skin_checked=\"1\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1291,\"w\":548,\"h\":235,\"abs_x\":628,\"abs_y\":1572}' bis_skin_checked=\"1\"\u003eSony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.\u003cbr bis_size='{\"x\":287,\"y\":1389,\"w\":0,\"h\":19,\"abs_x\":903,\"abs_y\":1670}'\u003e\u003cbr bis_size='{\"x\":12,\"y\":1409,\"w\":0,\"h\":19,\"abs_x\":628,\"abs_y\":1690}'\u003eGlobal shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1\/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":1526,\"w\":548,\"h\":97,\"abs_x\":628,\"abs_y\":1807}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1526,\"w\":548,\"h\":97,\"abs_x\":628,\"abs_y\":1807}' bis_skin_checked=\"1\"\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":1526,\"w\":548,\"h\":97,\"abs_x\":628,\"abs_y\":1807}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1526,\"w\":548,\"h\":97,\"abs_x\":628,\"abs_y\":1807}' bis_skin_checked=\"1\"\u003eFlash photography and mixed lighting conditions will see major usability enhancements with the use of a global shutter. This includes the ability to sync at up to 1\/80,000 second with any flash. Sony flashes will benefit from communication that ensures optimal results and third-party flashes can be synced with the shutter by using a menu setting to adjust the delay.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":1624,\"w\":548,\"h\":936,\"abs_x\":628,\"abs_y\":1905}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1624,\"w\":548,\"h\":936,\"abs_x\":628,\"abs_y\":1905}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1624,\"w\":548,\"h\":936,\"abs_x\":628,\"abs_y\":1905}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1624,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":1905}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116459.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":1624,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":1905}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2312,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2593}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":2312,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2593}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003ePre-Capture \u0026amp; Speed Boost—Never Miss a Moment\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":2312,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2593}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2331,\"w\":548,\"h\":229,\"abs_x\":628,\"abs_y\":2612}' bis_skin_checked=\"1\"\u003eAlong with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.\n\u003cul bis_size='{\"x\":12,\"y\":2385,\"w\":548,\"h\":176,\"abs_x\":628,\"abs_y\":2666}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":2385,\"w\":508,\"h\":78,\"abs_x\":668,\"abs_y\":2666}'\u003e\n\u003cb bis_size='{\"x\":52,\"y\":2385,\"w\":83,\"h\":19,\"abs_x\":668,\"abs_y\":2666}'\u003ePre-Capture:\u003c\/b\u003e\u003cspan bis_size='{\"x\":135,\"y\":2385,\"w\":3,\"h\":19,\"abs_x\":751,\"abs_y\":2666}'\u003e \u003c\/span\u003eThe a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":2463,\"w\":508,\"h\":97,\"abs_x\":668,\"abs_y\":2744}'\u003e\n\u003cb bis_size='{\"x\":52,\"y\":2463,\"w\":85,\"h\":19,\"abs_x\":668,\"abs_y\":2744}'\u003eSpeed Boost:\u003c\/b\u003e\u003cspan bis_size='{\"x\":137,\"y\":2463,\"w\":3,\"h\":19,\"abs_x\":753,\"abs_y\":2744}'\u003e \u003c\/span\u003eNot every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003ePro-Quality 4K Video\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":2595,\"w\":548,\"h\":58,\"abs_x\":628,\"abs_y\":2876}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2595,\"w\":548,\"h\":58,\"abs_x\":628,\"abs_y\":2876}' bis_skin_checked=\"1\"\u003eWhile video benefits greatly from the use of global shutter technology-rolling shutter and banding artifacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":2653,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":2934}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2653,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":2934}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2653,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":2934}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2653,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":2934}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116458.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":2653,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":2934}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3355,\"w\":548,\"h\":137,\"abs_x\":628,\"abs_y\":3636}' bis_skin_checked=\"1\"\u003e\n\u003cul bis_size='{\"x\":12,\"y\":3355,\"w\":548,\"h\":137,\"abs_x\":628,\"abs_y\":3636}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":3355,\"w\":508,\"h\":58,\"abs_x\":668,\"abs_y\":3636}'\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":3414,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":3695}'\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":3433,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":3714}'\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":3453,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":3734}'\u003eS-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eRefined Body Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":3526,\"w\":548,\"h\":58,\"abs_x\":628,\"abs_y\":3807}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3526,\"w\":548,\"h\":58,\"abs_x\":628,\"abs_y\":3807}' bis_skin_checked=\"1\"\u003eWith a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":3584,\"w\":548,\"h\":877,\"abs_x\":628,\"abs_y\":3865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3584,\"w\":548,\"h\":877,\"abs_x\":628,\"abs_y\":3865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3584,\"w\":548,\"h\":877,\"abs_x\":628,\"abs_y\":3865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3584,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":3865}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116465.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":3584,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":3865}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":4286,\"w\":548,\"h\":176,\"abs_x\":628,\"abs_y\":4567}' bis_skin_checked=\"1\"\u003e\n\u003cul bis_size='{\"x\":12,\"y\":4286,\"w\":548,\"h\":176,\"abs_x\":628,\"abs_y\":4567}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4286,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":4567}'\u003eAddition of C5 custom button to front of camera body.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4306,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":4587}'\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4345,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":4626}'\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4384,\"w\":508,\"h\":58,\"abs_x\":668,\"abs_y\":4665}'\u003eDual CFexpress Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4443,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":4724}'\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":4476,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":4757}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":4476,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":4757}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":4476,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":4757}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":4476,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":4757}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116460.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":4476,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":4757}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5178,\"w\":548,\"h\":137,\"abs_x\":628,\"abs_y\":5459}' bis_skin_checked=\"1\"\u003e\n\u003cul bis_size='{\"x\":12,\"y\":5178,\"w\":548,\"h\":137,\"abs_x\":628,\"abs_y\":5459}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5178,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5459}'\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5217,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5498}'\u003e9.44m-dot 0.90x OLED electronic viewfinder with maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5256,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":5537}'\u003eEthernet port for advanced networking and data transfer workflows.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5276,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5557}'\u003eThe optional VG-C5 Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":268,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":268,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eEnhanced Functionality and Usability\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":5349,\"w\":548,\"h\":249,\"abs_x\":628,\"abs_y\":5630}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5349,\"w\":548,\"h\":249,\"abs_x\":628,\"abs_y\":5630}' bis_skin_checked=\"1\"\u003eSony has continued to improve the workflows of their professional cameras with upgraded and additional features:\n\u003cul bis_size='{\"x\":12,\"y\":5402,\"w\":548,\"h\":195,\"abs_x\":628,\"abs_y\":5683}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5402,\"w\":508,\"h\":58,\"abs_x\":668,\"abs_y\":5683}'\u003eA voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer \u0026amp; Tagging application.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5461,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5742}'\u003eIPTC metadata can be automatically added to images and up to 20 presets can be saved.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5500,\"w\":508,\"h\":58,\"abs_x\":668,\"abs_y\":5781}'\u003eImage bursts can now be set to display as a group during playback to make it easier to navigate through a shoot, especially when using the a9 III's fastest continuous shooting rates.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5559,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5840}'\u003eBuilt-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":5612,\"w\":548,\"h\":779,\"abs_x\":628,\"abs_y\":5893}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5612,\"w\":548,\"h\":779,\"abs_x\":628,\"abs_y\":5893}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5612,\"w\":548,\"h\":779,\"abs_x\":628,\"abs_y\":5893}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5612,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":5893}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2118902.jpg\" alt=\"Sony a9 III Weather Sealing\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":5612,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":5893}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":6313,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":6594}' bis_skin_checked=\"1\"\u003e\n\u003cul bis_size='{\"x\":12,\"y\":6313,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":6594}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":6313,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":6594}'\u003eThe a9 III is designed to be used in a wide ranging of shooting conditions and is weather sealed to protect it from the elements.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":6353,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":6634}'\u003eA shading curtain activates when the camera is powered off, protecting the camera's sensor from dust and the elements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":6406,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":6687}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":6406,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":6687}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":6406,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":6687}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":6406,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":6687}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116462.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":6406,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":6687}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":7093,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":7374}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":7093,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":7374}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eFuture Firmware Updates\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":7093,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":7374}' bis_skin_checked=\"1\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":7113,\"w\":548,\"h\":131,\"abs_x\":628,\"abs_y\":7394}' bis_skin_checked=\"1\"\u003eThe Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:\n\u003cul bis_size='{\"x\":12,\"y\":7166,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":7447}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":7166,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":7447}'\u003eThe ability 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bis_size='{\"x\":12,\"y\":7259,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":7540}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\" bis_size='{\"x\":12,\"y\":7259,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":7540}' bis_skin_checked=\"1\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Vz0rw4YNiLM?enablejsapi=1\u0026amp;rel=0\" class=\"videoIframe_pdnKDph4rT\" data-selenium=\"videoIframe\" id=\"widget82\" data-gtm-yt-inspected-4=\"true\" title=\"LIVE: Sony a9 III Discussion with Jean Fruth\" bis_size='{\"x\":12,\"y\":7259,\"w\":304,\"h\":154,\"abs_x\":628,\"abs_y\":7540}' bis_id=\"fr_go3rfidvh19xp7la9kg3dr\" bis_depth=\"1\" bis_chainid=\"20\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2024-04-30T16:26:27-07:00","created_at":"2024-04-30T16:26:27-07:00","vendor":"Sony 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class=\"title_OMS5rN7R1Z\" bis_size='{\"x\":12,\"y\":9,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":290}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\" bis_size='{\"x\":12,\"y\":9,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":290}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cul class=\"list_OMS5rN7R1Z\" bis_size='{\"x\":12,\"y\":43,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":324}'\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" bis_size='{\"x\":52,\"y\":43,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":324}'\u003e24.6MP Full-Frame Global Shutter Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\" bis_size='{\"x\":52,\"y\":62,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":343}'\u003eUp to 120 fps Cont. 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This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash\u003c\/div\u003e\n\u003cdiv data-selenium=\"sellingPointsOverviewDescription\" class=\"overviewDescription_OMS5rN7R1Z js-injected-html\" bis_size='{\"x\":12,\"y\":213,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":494}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-selenium=\"sellingPointsOverviewDescription\" class=\"overviewDescription_OMS5rN7R1Z js-injected-html\" bis_size='{\"x\":12,\"y\":233,\"w\":548,\"h\":7200,\"abs_x\":628,\"abs_y\":514}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":233,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":514}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":233,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":514}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eA New Dimension of Image Performance\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":233,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":514}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"\" bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003eLaying claim to the title of world's first global shutter mirrorless camera, the\u003cspan bis_size='{\"x\":477,\"y\":253,\"w\":3,\"h\":19,\"abs_x\":1093,\"abs_y\":534}'\u003e \u003c\/span\u003e\u003cb bis_size='{\"x\":12,\"y\":253,\"w\":521,\"h\":38,\"abs_x\":628,\"abs_y\":534}'\u003eSony a9 III\u003c\/b\u003e\u003cspan bis_size='{\"x\":25,\"y\":272,\"w\":3,\"h\":19,\"abs_x\":641,\"abs_y\":553}'\u003e \u003c\/span\u003eis a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":253,\"w\":548,\"h\":156,\"abs_x\":628,\"abs_y\":534}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\" bis_size='{\"x\":12,\"y\":409,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":690}' bis_skin_checked=\"1\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/PvAG3eEUcwg?enablejsapi=1\u0026amp;rel=0\" class=\"videoIframe_pdnKDph4rT\" data-selenium=\"videoIframe\" id=\"widget80\" data-gtm-yt-inspected-4=\"true\" title=\"Sony a9 III: Unrivaled Speed, Global Shutter, and More!\" bis_size='{\"x\":12,\"y\":409,\"w\":304,\"h\":154,\"abs_x\":628,\"abs_y\":690}' bis_id=\"fr_bvxly1181n500mmtdd7zv7\" bis_depth=\"1\" bis_chainid=\"20\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":584,\"w\":548,\"h\":942,\"abs_x\":628,\"abs_y\":865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":584,\"w\":548,\"h\":942,\"abs_x\":628,\"abs_y\":865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":584,\"w\":548,\"h\":942,\"abs_x\":628,\"abs_y\":865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":584,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":865}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116455.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":584,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":865}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1272,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":1553}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":1272,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":1553}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eGlobal Shutter—A First for Mirrorless\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":1272,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":1553}' bis_skin_checked=\"1\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1291,\"w\":548,\"h\":235,\"abs_x\":628,\"abs_y\":1572}' bis_skin_checked=\"1\"\u003eSony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.\u003cbr bis_size='{\"x\":287,\"y\":1389,\"w\":0,\"h\":19,\"abs_x\":903,\"abs_y\":1670}'\u003e\u003cbr bis_size='{\"x\":12,\"y\":1409,\"w\":0,\"h\":19,\"abs_x\":628,\"abs_y\":1690}'\u003eGlobal shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1\/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":1526,\"w\":548,\"h\":97,\"abs_x\":628,\"abs_y\":1807}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1526,\"w\":548,\"h\":97,\"abs_x\":628,\"abs_y\":1807}' bis_skin_checked=\"1\"\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":1526,\"w\":548,\"h\":97,\"abs_x\":628,\"abs_y\":1807}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1526,\"w\":548,\"h\":97,\"abs_x\":628,\"abs_y\":1807}' bis_skin_checked=\"1\"\u003eFlash photography and mixed lighting conditions will see major usability enhancements with the use of a global shutter. This includes the ability to sync at up to 1\/80,000 second with any flash. Sony flashes will benefit from communication that ensures optimal results and third-party flashes can be synced with the shutter by using a menu setting to adjust the delay.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":1624,\"w\":548,\"h\":936,\"abs_x\":628,\"abs_y\":1905}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1624,\"w\":548,\"h\":936,\"abs_x\":628,\"abs_y\":1905}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1624,\"w\":548,\"h\":936,\"abs_x\":628,\"abs_y\":1905}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":1624,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":1905}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116459.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":1624,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":1905}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2312,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2593}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":2312,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2593}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003ePre-Capture \u0026amp; Speed Boost—Never Miss a Moment\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":2312,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2593}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2331,\"w\":548,\"h\":229,\"abs_x\":628,\"abs_y\":2612}' bis_skin_checked=\"1\"\u003eAlong with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.\n\u003cul bis_size='{\"x\":12,\"y\":2385,\"w\":548,\"h\":176,\"abs_x\":628,\"abs_y\":2666}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":2385,\"w\":508,\"h\":78,\"abs_x\":668,\"abs_y\":2666}'\u003e\n\u003cb bis_size='{\"x\":52,\"y\":2385,\"w\":83,\"h\":19,\"abs_x\":668,\"abs_y\":2666}'\u003ePre-Capture:\u003c\/b\u003e\u003cspan bis_size='{\"x\":135,\"y\":2385,\"w\":3,\"h\":19,\"abs_x\":751,\"abs_y\":2666}'\u003e \u003c\/span\u003eThe a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":2463,\"w\":508,\"h\":97,\"abs_x\":668,\"abs_y\":2744}'\u003e\n\u003cb bis_size='{\"x\":52,\"y\":2463,\"w\":85,\"h\":19,\"abs_x\":668,\"abs_y\":2744}'\u003eSpeed Boost:\u003c\/b\u003e\u003cspan bis_size='{\"x\":137,\"y\":2463,\"w\":3,\"h\":19,\"abs_x\":753,\"abs_y\":2744}'\u003e \u003c\/span\u003eNot every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003ePro-Quality 4K Video\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":2575,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":2856}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":2595,\"w\":548,\"h\":58,\"abs_x\":628,\"abs_y\":2876}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2595,\"w\":548,\"h\":58,\"abs_x\":628,\"abs_y\":2876}' bis_skin_checked=\"1\"\u003eWhile video benefits greatly from the use of global shutter technology-rolling shutter and banding artifacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":2653,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":2934}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2653,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":2934}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2653,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":2934}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":2653,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":2934}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116458.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":2653,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":2934}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3355,\"w\":548,\"h\":137,\"abs_x\":628,\"abs_y\":3636}' bis_skin_checked=\"1\"\u003e\n\u003cul bis_size='{\"x\":12,\"y\":3355,\"w\":548,\"h\":137,\"abs_x\":628,\"abs_y\":3636}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":3355,\"w\":508,\"h\":58,\"abs_x\":668,\"abs_y\":3636}'\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":3414,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":3695}'\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":3433,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":3714}'\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":3453,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":3734}'\u003eS-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eRefined Body Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":3506,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":3787}' bis_skin_checked=\"1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":3526,\"w\":548,\"h\":58,\"abs_x\":628,\"abs_y\":3807}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3526,\"w\":548,\"h\":58,\"abs_x\":628,\"abs_y\":3807}' bis_skin_checked=\"1\"\u003eWith a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":3584,\"w\":548,\"h\":877,\"abs_x\":628,\"abs_y\":3865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3584,\"w\":548,\"h\":877,\"abs_x\":628,\"abs_y\":3865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3584,\"w\":548,\"h\":877,\"abs_x\":628,\"abs_y\":3865}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":3584,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":3865}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116465.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":3584,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":3865}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":4286,\"w\":548,\"h\":176,\"abs_x\":628,\"abs_y\":4567}' bis_skin_checked=\"1\"\u003e\n\u003cul bis_size='{\"x\":12,\"y\":4286,\"w\":548,\"h\":176,\"abs_x\":628,\"abs_y\":4567}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4286,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":4567}'\u003eAddition of C5 custom button to front of camera body.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4306,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":4587}'\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4345,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":4626}'\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4384,\"w\":508,\"h\":58,\"abs_x\":668,\"abs_y\":4665}'\u003eDual CFexpress Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":4443,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":4724}'\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":4476,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":4757}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":4476,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":4757}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":4476,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":4757}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":4476,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":4757}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116460.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":4476,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":4757}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5178,\"w\":548,\"h\":137,\"abs_x\":628,\"abs_y\":5459}' bis_skin_checked=\"1\"\u003e\n\u003cul bis_size='{\"x\":12,\"y\":5178,\"w\":548,\"h\":137,\"abs_x\":628,\"abs_y\":5459}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5178,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5459}'\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5217,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5498}'\u003e9.44m-dot 0.90x OLED electronic viewfinder with maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5256,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":5537}'\u003eEthernet port for advanced networking and data transfer workflows.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5276,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5557}'\u003eThe optional VG-C5 Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":268,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":268,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eEnhanced Functionality and Usability\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":5329,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":5610}' bis_skin_checked=\"1\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":5349,\"w\":548,\"h\":249,\"abs_x\":628,\"abs_y\":5630}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5349,\"w\":548,\"h\":249,\"abs_x\":628,\"abs_y\":5630}' bis_skin_checked=\"1\"\u003eSony has continued to improve the workflows of their professional cameras with upgraded and additional features:\n\u003cul bis_size='{\"x\":12,\"y\":5402,\"w\":548,\"h\":195,\"abs_x\":628,\"abs_y\":5683}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5402,\"w\":508,\"h\":58,\"abs_x\":668,\"abs_y\":5683}'\u003eA voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer \u0026amp; Tagging application.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5461,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5742}'\u003eIPTC metadata can be automatically added to images and up to 20 presets can be saved.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5500,\"w\":508,\"h\":58,\"abs_x\":668,\"abs_y\":5781}'\u003eImage bursts can now be set to display as a group during playback to make it easier to navigate through a shoot, especially when using the a9 III's fastest continuous shooting rates.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":5559,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":5840}'\u003eBuilt-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":5612,\"w\":548,\"h\":779,\"abs_x\":628,\"abs_y\":5893}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5612,\"w\":548,\"h\":779,\"abs_x\":628,\"abs_y\":5893}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5612,\"w\":548,\"h\":779,\"abs_x\":628,\"abs_y\":5893}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":5612,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":5893}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2118902.jpg\" alt=\"Sony a9 III Weather Sealing\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":5612,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":5893}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":6313,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":6594}' bis_skin_checked=\"1\"\u003e\n\u003cul bis_size='{\"x\":12,\"y\":6313,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":6594}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":6313,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":6594}'\u003eThe a9 III is designed to be used in a wide ranging of shooting conditions and is weather sealed to protect it from the elements.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":6353,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":6634}'\u003eA shading curtain activates when the camera is powered off, protecting the camera's sensor from dust and the elements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":6406,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":6687}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":6406,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":6687}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":6406,\"w\":548,\"h\":838,\"abs_x\":628,\"abs_y\":6687}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":6406,\"w\":548,\"h\":687,\"abs_x\":628,\"abs_y\":6687}' bis_skin_checked=\"1\"\u003e\u003cimg class=\"pointer_pdnKDph4rT\" src=\"https:\/\/static.bhphoto.com\/images\/rich_content\/desktop\/IMG_2116462.jpg\" data-selenium=\"OverviewSectionMediaImage\" bis_size='{\"x\":12,\"y\":6406,\"w\":1000,\"h\":667,\"abs_x\":628,\"abs_y\":6687}'\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":7093,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":7374}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":7093,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":7374}' bis_skin_checked=\"1\"\u003e\u003cstrong\u003eFuture Firmware Updates\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" bis_size='{\"x\":12,\"y\":7093,\"w\":548,\"h\":19,\"abs_x\":628,\"abs_y\":7374}' bis_skin_checked=\"1\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":7113,\"w\":548,\"h\":131,\"abs_x\":628,\"abs_y\":7394}' bis_skin_checked=\"1\"\u003eThe Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:\n\u003cul bis_size='{\"x\":12,\"y\":7166,\"w\":548,\"h\":78,\"abs_x\":628,\"abs_y\":7447}'\u003e\n\u003cli bis_size='{\"x\":52,\"y\":7166,\"w\":508,\"h\":39,\"abs_x\":668,\"abs_y\":7447}'\u003eThe ability to shooting continuously at up to 120 fps when using the maximum shutter speed of 1\/80,000 second.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":7205,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":7486}'\u003eWorkflow enhancements for IPTC metadata and FTP functions.\u003c\/li\u003e\n\u003cli bis_size='{\"x\":52,\"y\":7225,\"w\":508,\"h\":19,\"abs_x\":668,\"abs_y\":7506}'\u003eAddition of C2PA technology from the Content Authenticity Initiative.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":7259,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":7540}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":7259,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":7540}' bis_skin_checked=\"1\"\u003e\n\u003cdiv bis_size='{\"x\":12,\"y\":7259,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":7540}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\" bis_size='{\"x\":12,\"y\":7259,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":7540}' bis_skin_checked=\"1\"\u003e\n\u003cdiv class=\"aspectRatioWrapper_pdnKDph4rT\" bis_size='{\"x\":12,\"y\":7259,\"w\":548,\"h\":174,\"abs_x\":628,\"abs_y\":7540}' bis_skin_checked=\"1\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Vz0rw4YNiLM?enablejsapi=1\u0026amp;rel=0\" class=\"videoIframe_pdnKDph4rT\" data-selenium=\"videoIframe\" id=\"widget82\" data-gtm-yt-inspected-4=\"true\" title=\"LIVE: Sony a9 III Discussion with Jean Fruth\" bis_size='{\"x\":12,\"y\":7259,\"w\":304,\"h\":154,\"abs_x\":628,\"abs_y\":7540}' bis_id=\"fr_go3rfidvh19xp7la9kg3dr\" bis_depth=\"1\" bis_chainid=\"20\" frameborder=\"0\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"}

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Description

Key Features

24.6MP Full-Frame Global Shutter Sensor
Up to 120 fps Cont. Shooting with AF/AE
Pre-Capture Function; Speed Boost Button
Flash Sync at up to 1/80,000 Sec.

A New Dimension of Image Performance

Laying claim to the title of world's first global shutter mirrorless camera, the Sony a9 III is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.

Global Shutter—A First for Mirrorless

Sony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.

Global shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.

Flash photography and mixed lighting conditions will see major usability enhancements with the use of a global shutter. This includes the ability to sync at up to 1/80,000 second with any flash. Sony flashes will benefit from communication that ensures optimal results and third-party flashes can be synced with the shutter by using a menu setting to adjust the delay.

Pre-Capture & Speed Boost—Never Miss a Moment

Along with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.

Pre-Capture: The a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 second. Upon pressing the shutter these images will be saved to the memory card.
Speed Boost: Not every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.

Pro-Quality 4K Video

While video benefits greatly from the use of global shutter technology-rolling shutter and banding artifacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.

The a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.
Record 10-bit 4:2:2 internally using All-I encoding for maximum quality.
Output 16-bit raw via the full-size HDMI port to a compatible external recorder.
S-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.

Refined Body Design

With a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:

Addition of C5 custom button to front of camera body.
Continuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.
Enhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.
Dual CFexpress Type A/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.
USB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb/s.

3.2" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.
9.44m-dot 0.90x OLED electronic viewfinder with maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.
Ethernet port for advanced networking and data transfer workflows.
The optional VG-C5 Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.

Enhanced Functionality and Usability

Sony has continued to improve the workflows of their professional cameras with upgraded and additional features:

A voice memo function promises clearer recording with a microphone located close to the user. These memos can be transferred via FTP and can be converted to text using Sony's Transfer & Tagging application.
IPTC metadata can be automatically added to images and up to 20 presets can be saved.
Image bursts can now be set to display as a group during playback to make it easier to navigate through a shoot, especially when using the a9 III's fastest continuous shooting rates.
Built-in Wi-Fi and Ethernet can be used for fast networked data transfer during shooting.

The a9 III is designed to be used in a wide ranging of shooting conditions and is weather sealed to protect it from the elements.
A shading curtain activates when the camera is powered off, protecting the camera's sensor from dust and the elements.

Future Firmware Updates

The Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:

The ability to shooting continuously at up to 120 fps when using the maximum shutter speed of 1/80,000 second.
Workflow enhancements for IPTC metadata and FTP functions.
Addition of C2PA technology from the Content Authenticity Initiative.

Description

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